Choosing the right platform to share videos can have a major influence on their success. Many channels are intended for a specific purpose or dictate content with short time limits, like Instagram and Vine. But two major platforms give users the freedom to post lengthy content: YouTube and Vimeo. So what’s the difference? We did a little research to find the distinction.
What are the advantages of using Vimeo?
Vimeo appeals to a niche market. It’s a small community of people who enjoy and appreciate quality video. Generally, content could be categorized as more professional. Vimeo has no limit on content length unlike its counterpart, YouTube that caps most users at 15 minutes per video in its default setting.
What are the disadvantages of using Vimeo?
Once again, it’s a small community. Vimeo attracts 170 million unique visitors every month. While that may seem like a large number, it’s a drop in the bucket when compared to YouTube’s numbers. In addition, there is a limit on how much footage you can upload per week on a free account. If you’d like to upload more, you have to upgrade for an annual fee.
YouTube is the definition of massive. It has over 1 billion unique visitors each month. And it’s free. There’s no limit to how many videos you can upload a month. It allows channel customization, so you can add touches of your brand to your platform.
Many argue that the set up of YouTube is cluttered and unappealing when compared to its competitor. While you can brand your company’s channel page, the YouTube logo will always appear on the player. So your brand is competing with YouTube each time a viewer watches your video.
Which do we prefer and why?
We use Vimeo. We feel it has more of an arts appeal which better suites our specific audience. Plus we prefer the layout and aesthetics.
It just depends on the needs of your organization. Most business decisions are made in the context of what’s best for that specific brand. Why would social media and online marketing be any different? In conclusion, deciphering which channel fits best for your brand may require some review and discussion, which are never a bad things to do.